Creator owned comics are dead. Literally. But maybe it’s more than that. Maybe no one wants to buy anything new anymore and with that reality the industry dies a little more. New characters have always had a hard time finding an audience. Everyone wants a new #1, but no one wants to buy a comic about someone they don’t already know. On top of that, the recent trends within mainstream comics has moved towards stifling creative endeavors in favor of proven successes. All this is leading comic book creators to shy away from creating new concepts for mainstream comics, but their independent creative owned books never find the sales for success. In essence we’re being robbed of so much potential.
The sudden cancellation of a comic book NAMED Creator-Owned Heroes tells a lot about what comic book fans are looking for. A book starring characters created by the likes of Jimmy Palmiotti, Justin Gray, Steve Niles, Phil Noto, Darwyn Cooke and others is a big deal, and yet people weren’t buying it. Sales were in the 5,000 range and they were asking for only a little bit more than that. Palmiotti and Gray have a loyal following from writing Jonah Hex and now All-Star Western, Steve Niles created 30 Days of Night and so many other things, Phil Noto is a popular cover artist at Marvel and DC, and Darwyn Cooke is the type of creator that you follow religiously. It was thought that all these creators’ fans would come together in order to support the book. Apparently not. Creator-owned concepts don’t always make it at Image Comics, but what about Marvel or DC, the companies that everyone wants to read and make the most money.