Let’s face it. The average, everyday comic is not much unlike a soap opera. Drama unfolds, bizarre elements are thrown in and the stories continue on in a never ending serialization. Of course, comics have the potential to be so much better, and they have been, but they’re normally the same. People even make fun of them for the same things. In soap operas everyone has an evil twin, people fight over who gave birth to what baby, everyone has amnesia, and people come back from the dead.
These gimmicks are trademarks to the soap opera genre and these gimmicks are what keep the general population from seeing them as anything other than a joke. In comics, people are cloned, babies come in and out of continuity, there’s amnesia and comas, and people come back from the dead. Those are the gimmicks that make many people think comic books are a joke.
Spider-Man doesn’t help that image. Spider-Man is a gimmick. Not Spider-Man himself, but the stories he appears in. Think about the most well known Spider-Man stories in the last 20 years. The ones that got either a lot of attention from the media, or just stick out like sore thumbs in the ongoing story of Peter Parker. There was “the Clone Saga”, where Peter was cloned and a new character, Ben Reilly took his place for a time. That went on for several years during the ’90s. Then a few years later, with the release of Spider-Man in theaters, there was “The Other”, where Peter Parker was turned into a giant spider, died, and gave birth to himself just so he’d have organic web shooters like in the movie.